Recognising the accelerating shift of advertising for sale and rental properties to online media, Trafalgar has recently launched a mobi site to enable clients to quickly and easily search for rental properties using tablets and smart phones. The significantly greater penetration of cell phones in South Africa compared to other Internet access channels implies that mobi sites, especially designed for smart phones and tablets, will be more convenient and accessible for many clients. Online property searches have a host of features and advantages to print media advertising: searches utilise multiple criteria, extensive photo galleries, alerts and favourites, lead sharing, integrated maps, electronic contact with the agents concerned, increased speed and reduced cost of searches. Trafalgar’s new mobi site and fully revamped web site offer all the advanced search functionality referred to above to assist clients find their ideal rental property in the fastest and most convenient manner.
